Date of Last Revision: July 14, 2020
ATLAS provides searchable, publicly available information on the quality of addiction treatment facilities, educational content on addiction treatment, and password-protected portals for providers, health insurers, and state agencies to access, use, and download data. The content and services that we provide to you through the Site are referred to as the “Services.”
Information We Collect
Personal Data That You Provide Through the Site
We collect Personal Data from you when you voluntarily provide such information, such as when you contact us with inquiries, respond to one of our surveys, register for access to the Site, make a donation, or use certain Services. This information may include data points such as your name, email address, telephone number, address, social media handle/alias, and credit card information. If you create an ATLAS account in order to access our password-protected portal, we will require creation of a username and password.
The Site has an Addiction Treatment Needs Assessment (the “Assessment”), which we use to recommend appropriate treatment levels. While the Assessment does not request your name or address, the Site may still collect usage information about your computer while you are on this page. Outputs from the assessment will be used to filter ATLAS search results. Providers will also be able to update their facility’s descriptive information through their portal.
You may provide content (“Your Content”) through the Site such as by adding ratings and reviews for various treatment facilities (the “Facility” or “Facilities”). ATLAS does not collect Personal Data in connection with these ratings and reviews, although usage data, such as session identifiers, may be stored. Consistent with ATLAS’s Terms of Service, you irrevocably grant us world-wide, perpetual, non-exclusive, royalty-free, assignable, sublicensable, transferable rights to use Your Content for any purpose.
When you visit our Site or use our Services, we collect information about which of the Services you’ve used and how you’ve used them. Examples of this information include:
- Usage information on our Site or mobile app (e.g., pages you visit on the Site, webpage from which you linked to our Site);
- Time and date of your activities;
- Location from which you browsed the Site;
- Device ID;
- Your IP address;
- The kind of browser and computer you use;
- Name of your internet service provider; and
- Operating system version.
How We Use Your Data
ATLAS and its subsidiaries and affiliates (the “Related Companies”) may also use your Personal Data and other personally non-identifiable information collected through the Site to help us improve the content and functionality of the Site, to better understand our users and to improve the Services. ATLAS and its affiliates may use this information to contact you in the future to tell you about services we believe will be of interest to you. If we do so, each marketing communication we send you will contain instructions permitting you to “opt-out” of receiving future communications. In addition, if at any time you wish not to receive any future communications or you wish to have your name deleted from our mailing lists, please contact us as indicated below.
In an ongoing effort to better understand and serve the users of the Services, ATLAS often conducts research on its user demographics, interests and behavior based on the Personal Data and other information provided to us. This research may be compiled and analyzed on an aggregate basis, and ATLAS may share this aggregate data with its affiliates, agents and business partners. This aggregate information does not identify you personally. ATLAS may also disclose aggregated user statistics in order to describe our services to current and prospective business partners, and to other third parties for other lawful purposes.
In operating this Site, we may use a technology called “cookies.” A cookie is a piece of information that the computer that hosts our Site gives to your browser when you access the Site. Our cookies help provide additional functionality to the Site and help us analyze Site usage more accurately. For instance, our Site may set a cookie on your browser that allows you to access the Site without needing to remember and then enter a password more than once during a visit to the Site. On most web browsers, you will find a “help” section on the toolbar. Please refer to this section for information on how to receive notification when you are receiving a new cookie and how to turn cookies off. We recommend that you leave cookies turned on because they allow you to take advantage of some of the Site’s features.
Web Beacons (Clear Gifs)
We may also employ a software technology called clear gifs (a.k.a. Web Beacons) that help us better manage content on our Site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We may tie the information gathered by clear gifs to our customers’ Personal Data. We may use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns.
How We Share Your Personal Data and Other Information
ATLAS is not in the business of selling your information. We consider this information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share your Personal Data with certain third parties without further notice to you, as set forth below:
Vendors and Service Providers: ATLAS, like many businesses, sometimes hires other companies to perform certain business-related functions that help us provide Services to you and to run our organization. Examples of such functions include mailing information, maintaining databases and provision of other IT services, and processing payments. When we employ another company to perform a function of this nature, we only provide them with the information that they need to perform their specific function and we prohibit them by contract from using your Personal Data for any purpose except to provide ATLAS with services.
Business Transfers: In the event of a transaction or proposed transaction involving the transfer of substantially all of the assets of ATLAS to another entity, whether an affiliate or a third party, or in connection with a bankruptcy, we may share your Personal Data in the diligence process or to otherwise facilitate the transaction, and with individuals assisting in the transaction or in connection with a bankruptcy. Your Personal Data may also be one of the transferred assets as part of the transaction or bankruptcy.
Legal Requirements: ATLAS may disclose your Personal Data if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, such as to comply with any valid legal process, governmental request, or applicable law, rule, or regulation, (ii) protect and defend the rights or property of ATLAS, our users or others, (iii) act in urgent circumstances to protect the personal safety of users of the Site or the public, or (iv) protect against legal liability.
Your Choices: In general, you can use the Site without providing any Personal Data. If you choose not to provide any Personal Data, you may not be able to use certain Services, make a donation, or otherwise post content. You may opt to provide your name and email address to receive marketing communications from ATLAS. If you sign up for email marketing communications, you may also opt out at any time from such communications by clicking the “Opt-Out” button in the email. Note that you may still receive transactional messages such as confirmations of donations and other messages required in order for ATLAS to provide services.
ATLAS does not knowingly collect Personal Data from children under the age of 13. If you are under the age of 13, please do not submit any Personal Data through the Site. If you have reason to believe that a child under the age of 13 has provided Personal Data to ATLAS through this Site, please contact us, and we will endeavor to delete that information from our databases.
Links to Other Web Sites
Through the Site, you can choose to access certain social media websites and services that are owned and/or controlled by third parties (including, without limitation, Facebook, Twitter, Instagram, and others) (such websites and services, collectively, the “Social Media Services”). When you elect to access and use the Social Media Services, you will be sharing your information (which will include personal information if you elect to share such information) with those Social Media Services. As with other Third Party Sites, the information that you share with the Social Media Services will be governed by the privacy policies and terms of service of the providers of such Social Media Services and not by the policies and procedures we describe here. You may also be able to modify your privacy settings with these Social Media Services to, for example, control what information the Social Media Services disclose to other entities, including ATLAS.
ATLAS takes reasonable steps to protect the Personal Data provided via the Site from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or e-mail transmission is ever fully secure or error free. Therefore, you should take special care in deciding what information you send to us via e-mail. Please keep this in mind when disclosing any Personal Data to ATLAS via the Internet.
Your California Privacy Rights
“Shine the Light” Law
California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the Third Parties to whom we have disclosed their Personal Data (if any) for their direct marketing purposes in the prior calendar year, as well as the type of Personal Data disclosed to those parties. ATLAS does not share your Personal Data with third parties for their direct marketing purposes.
How We Respond to “Do Not Track” Signals
Access to Information; Contacting ATLAS